Why Wendy's founder named his burger empire after his daughter — and came to regret it

Why Wendy’s founder named his burger empire after his daughter — and came to regret it

Dave Thomas, a successful Kentucky Fried Chicken franchise owner in Columbus, Ohio, and a protege of founder Colonel Harlan Sanders, was struggling in 1969 to find a name for a new hamburger concept he hoped to open. The fast-food burger market was becoming saturated, but Thomas believed there was an opening to target wealthier young …

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