Sony and Honda's Joint Venture Could Produce a New Brand

Sony and Honda’s Joint Venture Could Produce a New Brand

Photo: Behrouz Mehri (Getty Images) Back in March, Sony and Honda jointly announced an initiative to come together for the “development and sales of high value-added battery electric vehicles.” This company doesn’t yet have a name, but according to Sony CEO Kenichiro Yoshida, both parties have agreed it should stand on its own. From Nikkei …

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