Sarandos

Ted Sarandos Explains Why Netflix Will Add New Ad-Supported Tier to Streaming Service

Ted Sarandos Explains Why Netflix Will Add New Ad-Supported Tier to Streaming Service

It’s official: ads are coming to Netflix. Netflix’s Co-CEO Ted Sarandos, speaking at the Cannes Lions advertising festival on Thursday, confirmed that the future of the streaming giant will include ads, explaining the about face. Netflix had long been averse to advertising on its subscription service but after posting disappointing figures last quarter, showing it lost …

Ted Sarandos Explains Why Netflix Will Add New Ad-Supported Tier to Streaming Service Read More »

Netflix talks with Google about ads as Sarandos is set to address Cannes this week

Netflix talks with Google about ads as Sarandos is set to address Cannes this week

LOS ANGELES, CALIFORNIA – JUNE 12: CEO of Netflix Ted Sarandos attends Netflix’s FYSEE event for “Squid Game” at Raleigh Studios Hollywood on June 12, 2022 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Netflix) Charley Gallay | Getty Images Entertainment | Getty Images CANNES, France – As the world’s biggest advertising conference …

Netflix talks with Google about ads as Sarandos is set to address Cannes this week Read More »