FTX and other crypto firms ditch sports deals as market collapses

FTX and other crypto firms ditch sports deals as market collapses

Cryptocurrency companies poured billions of dollars into sports sponsorships in 2021 — but this year’s downturn has made the flood of cash dry up, The Post has learned.  As a so-called “crypto winter” takes hold and companies look to trim costs, firms that splurged heavily on sports deals last year are now looking to cut …

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