Disney Makes a Bold Move to Knock Off Nintendo's Biggest Franchise

Disney Makes a Bold Move to Knock Off Nintendo’s Biggest Franchise

Walt Disney (DIS) has very few rivals when it comes to families. The company offers a brand of entertainment that generally spans all ages. That’s part of what has made the Disney+ streaming service so popular, and it’s a major driver for its theme parks.

Disney World and Disneyland attract families because they offer inoffensive entertainment that’s appropriate for all ages. In recent years, Disney has grown up a little bit, winking to adults more, but it’s generally pretty mild.

One of its chief rivals, Nintendo (NTDOF) has also built its business on being a family-friendly brand. Characters like Mario, Zelda, and Donkey Kong appeal to all ages and will soon be part of Disney’s biggest theme park rival, as Super Nintendo World joins Comcast’s (CMCSA) Universal Studios.   


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