Krispy Kreme debuts soft serve ice cream in 10 markets. And yes, it tastes like doughnuts

Krispy Kreme debuts soft serve ice cream in 10 markets. And yes, it tastes like doughnuts

The iconic doughnut maker Krispy Kreme known for its “Hot Now” pastries is debuting a cool treat on the first day of summer — soft-serve ice cream.

Krispy Kreme’s Original Glazed soft serve ice cream will be available in 10 U.S. markets, including all Charlotte-area stores, starting Tuesday. And yes, the soft serve options will indeed taste like Krispy Kreme’s doughnuts.

It’s the first time in the company’s more than 80 years adding another sweet treat category, chief marketing officer Dave Skena told The Charlotte Observer.

The addition has been in the works for about two years, including market research and testing. The pandemic slowed us down, Skena said, because it’s an in-store dessert.

“Our goal at Krispy Kreme is to be the most loved sweet treat brand in the world,” Skena said. “Both of these treats are ones that make people really happy… and it’s totally consistent with who we are as a brand.”

Krispy_Kreme_Original_Glazed.jpg
The iconic North Carolina doughnut chain Krispy Kreme is adding a new sweet treat category – soft serve ice cream – based on its original glaze flavor. Krispy Kreme

Krispy Kreme’s ice cream menu

The ice cream, made with Krispy Kreme’s iconic glaze doughnut flavor and whole milk, will be available as shakes, cones or by the cup.

The Original Glazed flavor is the base of the ice cream, Skena said, and Krispy Kreme’s doughnut fillings are infused in the other ice cream flavors.

Waffle cones are made fresh daily with Krispy Kreme’s doughnut mix. And toppings include dehydrated Original Glazed doughnuts.

The Original Glazed Soft Serve menu flavors are:

Shakes: Original Glazed, strawberry iced sprinkled, chocolate iced, lemon filled, cookies and Kreme, birthday batter, and coffee and Kreme.

Cups and waffle cones: Original Glazed, strawberry iced sprinkled and chocolate iced.

Krispy Kreme Shake Cone Trio.jpg
Krispy Kreme will begin selling Original Glazed Soft Serve Ice Cream at some stores, including in Charlotte where the iconic doughnut chain is headquartered. From left, strawberry iced sprinkled cone, birthday batter shake and Original Glazed cone. Krispy Kreme

Stores with soft-serve

All eight stores in the Charlotte region will serve ice cream, starting Tuesday:

2116 Hawkins St., Charlotte

119 N. Sharon Amity Road, Charlotte

8018 Concord Mills Blvd., Concord

9301 East Independence Blvd., Matthews

8800 Pineville-Matthews Road, Pineville

1428 W. Innes St., Salisbury

1525 Celanese Road, suit 102, Rock Hill

2990 E. Franklin Square, Gastonia

Other Krispy Kremes in the Carolinas with ice cream are Boone, Greensboro and Winston-Salem in North Carolina and Greenville in South Carolina.

Four other states will offer ice cream starting Tuesday, too: Norfolk and Newport News, Virginia; Charleston, West Virginia; Nashville and the Tri-Cities area in Tennessee; and San Antonio, Texas.

CLT_KrispyKreme_2020-3324
Krispy Kreme moved its corporate office and test kitchen three years ago from Winston-Salem to Charlotte’s South End at 2116 Hawkins St. Alex Cason CharlotteFive file photo

Krispy Kreme also plans to expand menus with ice cream in other markets throughout the summer, including Mobile and Southwest, Alabama; Tampa, St. Petersburg and Pensacola, Florida; New Orleans; Branson, Missouri.; and Wichita, Kansas.

By July 17, National Ice Cream Day, a total of 50 shops will have ice cream on the menu, Skena said.

To find Krispy Kreme shops with ice cream go to krispykreme.com/promos/icecream.

About Krispy Kreme

The 84-year-old doughnut company started in Winston-Salem and moved its corporate offices and test kitchen to Charlotte’s South End three years ago at 2116 Hawkins St.

Krispy Kreme grew net revenue 15.8% in the first-quarter ending in April 3 to $372.5 million compared to the same time last year.

The publicly-traded chain operates in over 30 countries. It has plans to open franchise shops in Chile, Costa Rica, Jordan and Switzerland this year and next year.

This story was originally published June 21, 2022 5:30 AM.

Related stories from Charlotte Observer

Catherine Muccigrosso is the retail business reporter for The Charlotte Observer. An award-winning journalist, she has worked for multiple newspapers and McClatchy for more than a decade.


#Krispy #Kreme #debuts #soft #serve #ice #cream #markets #tastes #doughnuts

Leave a Comment

Your email address will not be published.